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From Patient Centricity to Patient Leadership - A Global Analysis (FULL REPORT Early Access)

From Patient Centricity to Patient Leadership – A Global Analysis (FULL REPORT Early Access)

£450.00 + VAT (if applicable)

From Patient Centricity to Patient Leadership takes an in-depth look at the critical success factors for pharmaceutical companies to engage with patient and public audiences effectively on social media. This purchase will give you early access to the full report. The first-of-its-kind report, developed in conjunction with OVID Health’s strategic partner White Swan using their […]

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From Patient Centricity to Patient Leadership takes an in-depth look at the critical success factors for pharmaceutical companies to engage with patient and public audiences effectively on social media. This purchase will give you early access to the full report.

The first-of-its-kind report, developed in conjunction with OVID Health’s strategic partner White Swan using their Million Minds AI social insights platform, looks at what themes and therapy areas currently lead the online conversation, which pharma companies are most effective at engaging the public and most importantly where the industry needs to focus next.

The findings of the report show the increasing efforts of the life sciences sector to prioritise patient engagement, with social media a key pillar of this engagement. A substantial body of social media campaigns from pharma were analysed (over 20,000 posts on X alone from April 2022 to May 2023 across the UK, France, Germany, Spain, and Italy) and revealed a progression from patient centric campaigns to campaigns entirely led by the patient experience.

Social media engagement is one technique among many used by pharma companies to reach patient communities. Yet the ubiquity and relative low cost of social media means it is seen as an essential pillar in almost any patient engagement strategy or campaign plan. And with ever increasing pressures on budgets, it is essential patient engagement/advocacy and communications teams are able to secure the greatest value from all their activity, including social media communications. That means ensuring campaigns (earned or paid) are relevant and accessible to their target communities. The recommendations within OVID’s report can help companies meet these twin goals.

This purchase is treated as a B2B (business-to-business) services transaction supplied from the UK. Purchases by UK customers will be subject to UK VAT at the current rate. For EU customers the transaction is subject to reverse charge rules. For the rest of the world, no UK VAT will be applied. Please contact [email protected] if you require a VAT invoice or any further information.